There’s no user interface that allows you to create things. It’s not a SaaS product that takes data, manipulates it and turns into something else. That top ‘product’ called “UI Hut” isn’t *really* a product in the traditional sense of the word. The top product today is “UI HUT” followed by “Fluent 1.0” and “NoCodeZ”. The top products rise to the top and the products that are less interesting kinda just fall through the cracks. Every day a handful of products are added to the site and the community votes for the ones they love. What’s ProductHunt? It’s a place where businesses, innovators, makers and entrepreneurs submit links to new products and the community votes on what things they love. These are people who likely spend a lot of time on sites like. These are the people who signed up for Clubhouse before everyone else and bought NFTs before most people even heard the phrase. Let’s also assume that these people would likely spend a lot of time trying to stay on top of the latest and greatest products on the market. In our cryptocurrency example, let’s assume that the audience is technical by nature and love innovative products. > And the channels in which they’re spending timeīecause once you know these things… The game of content marketing gets easier. > The stories that will capture their attention For example, if you’re going to create content for accountants - it’s important that you know: It’s the act of validating the content you wish to create with the market you’re going after.
Let’s dive in and discuss the concept of Content – Market Fit and an example of how you can use the methodologies within the framework to identify ideas worth sharing.
Product hunt logo generator software#
The actual use case of the software isn’t that relevant for this example but let’s say the overarching goal for our content marketing efforts are simple:ģ) Create content that gets relevant trafficįor me… It always goes back to a simple fundamental idea.Ĭontent market fit is a subject that I first talked about back in 2019 when I shared my content market fit framework which outlines the steps brands can take to ensure that every asset they publish drives results. Let’s take a second and pretend we’re a new software that happens to be operating in the cryptocurrency space. But as long as that idea can result in some amazing content that shakes up the industry….
If that means someone will steal an idea or two here and there - so be it. I want to help B2B marketers stop creating boring content and help elevate this industry. “Ross, that’s WHY you don’t give away your secrets!”īut I won’t care… Because my goal is simple: take it, reshare it and someone will dm me and say: This technique is one of those ideas that I’m confident will be stolen and re-told by hundreds of marketing gurus in the coming months. I’m going to pull back the curtain on a strategy that I’ve leveraged personally and for clients to help generate millions in both visitors and traffic. I’m going to get very tactical in this essay.
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