GOVERNOR RACE DOMINATE AD WARS TV
The Clinton campaign did not respond to requests for comment.Ĭlinton hasn’t completely received a free pass when it comes to opponents’ paid media, and her road ahead is about to become more crowded.ĭemocratic presidential candidate Larry Lessig, a Harvard University professor who’s largely running on one issue - campaign reform - went up this week with a TV ad that attacks not Clinton or Sanders, but Rubio. “She’s also trying to prove to the public that she’s not a hologram, that she has dimension.” “She’s the least-known best-known figure in America, and she’s trying to stop the bleeding at this point,” said John Carroll, a Boston University mass media professor who specializes in political messaging. While Clinton’s net favorability rating among Democrats declined throughout August and much of September, it’s ticked upward of late and most recently stands at 53 percent. There’s some evidence Clinton’s Hillary-first advertising strategy has helped her earn prospective voters’ admiration as she attempts to re- re- re- reintroduce herself to a body politic already well-acquainted with her decades-long political career. Save for a few vague swipes at unnamed Republicans, not one Clinton-sponsored ad through Monday pilloried Sanders, or chided Trump, or contrasted Clinton’s political or governmental records with those of Republican candidates such Bush or Sen.
“That will be my mission as president: to make sure I do everything I can, every single day, to knock down the barriers, to open up the doors, so that every child has a chance to live up to his or her God-given potential.” “You should not have to be the grandchild of a former president to know you can make it in America,” Clinton says in the spot as upbeat music plays. Many ads tout her work on health care matters, student debt, equal pay and other perceived concerns of people Clinton has called “everyday Americans.”
senator and secretary as decisive and visionary, Kantar Media/CMAG data indicates. Her campaign has also at times appeared ham-handed: It paradoxically revealed, for example, that Clinton was planning to become more spontaneous - earning her more than a few snickers and barbs.Įach Clinton TV spot until this week largely focused on Clinton herself, generally casting the former U.S. She’s gone weeks at a time without conducting unscripted interviews, feeding concerns that she’s unshakably secretive. Christopher Stevens and three associates in Benghazi, Libya.
She’s faced lingering questions about her actions before and after the killing of Amb. Gallup in September placed her overall favorability rating at 41 - the lowest it’s been since the early 1990s, when she had just moved into the White House as first lady.Ĭlinton has endured massive fallout from her use of a private email server as secretary of state. On the Republican side, only Donald Trump challenges the Clinton name’s ubiquity.Ĭlinton’s problem? Many people just don’t like her. Jim Webb of Virginia - although a super PAC backing O’Malley, called Generation Forward PAC, has aired a few dozen ads in Iowa.Ĭlinton certainly doesn’t need TV ads to help in the name recognition department: A Gallup poll this summer concluded, unsurprisingly, that Democratic voters are almost universally familiar with her. Nor have the campaigns of Clinton’s other Democratic challengers who will debate her on Tuesday: former Rhode Island Gov. Bernie Sanders of Vermont - so far Clinton’s main Democratic primary rival who has of late risen in polls, especially in New Hampshire - has yet to air a single TV ad while drawing huge crowds to campaign events. Measured another way: Clinton’s campaign has aired more TV ads than the campaigns of Republicans Donald Trump, Jeb Bush, Ben Carson, Ted Cruz, Rand Paul and Marco Rubio - combined.Ĭonsider that Sen. Federal Election Commission decision may raise and spend unlimited amounts of money to advocate for political candidates. It also includes big-dollar super PACs and nonprofit groups, which thanks to the Supreme Court’s 2010 Citizens United v. That includes any of nearly two-dozen other presidential candidates, political parties and political action committees.
Such a number accounts for nearly one in four TV ads aired so far during the 2016 presidential race by any source, Democrat or Republican. The Clinton campaign has bought and aired nearly 5,500 TV ads this year through Monday targeting voters in the early presidential caucus and primary states of Iowa and New Hampshire, according to a Center for Public Integrity analysis of data from Kantar Media/CMAG, an advertising tracking firm. Democratic presidential candidates will enjoy some free face time Tuesday in Las Vegas for their first nationally televised debate, but tenuous front-runner Hillary Clinton has already spent considerable time on the airwaves, thanks to her prodigious advertising budget.
0 kommentar(er)
